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What is Ads.txt?

What is ads.txt? It is an IAB-approved text file that aims to prevent unauthorized inventory sales. How does it work? Publishers drop a text file on their web servers that lists all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms also integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This allows buyers to check the validity of the inventory they purchase. How can buyers use ads.txt to check who is authorized to sell? If an exchange and the pubs it represents each adopt ads.txt, bidders can check their tags for the presence of an ads.txt file to verify that the exchange and publisher have a legitimate connection to each other. Are there any other ways to check which sellers are authorized using ads.txt? Yes. Let’s say a buyer bought HuffPost inventory but was skeptical of the exchange the inventory came from. If HuffPost used ads.txt, the buyer could head to huffpost.com/ad
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What is Dynamic Allocation?

Dynamic Allocation  was created to get the highest revenue for your non-guaranteed inventory. Guaranteed and Non-Guaranteed Ads As it is known, DFP enables publishers to define  guaranteed &   non-guaranteed  (also called  remnant ) ads. The guaranteed ads are usually directly sold between the advertiser and the publisher. The remnant ads are open for competition to external SSPs. DFP is made in such a way as to serve first the guaranteed impressions, and when it runs out of them, only at that time it turns its attention to the non-guaranteed line items. This may give the impression that DFP just assigns the remnant items to any bidders to fill the gaps. Dynamic Allocation Now comes the dynamic allocation and this ensures that the non-guaranteed or remnant items get the highest prices available at the moment and that without compromising the guaranteed campaigns. Dynamic allocation can be thought of as a system, which guarantees the highest revenue by automatically allocatin
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Online Advertising using Banner Ads

Banner ads  are everywhere in the web. They can be of any size, form, intention and behavior. They can be irritating, funny, annoying and efficient: all depends on how you view them. One thing is certain that they are a part of multi million marketing games all around the world and they help generate income. Because of great competition  banner ads  nowadays must be very creative and interesting. The tendency currently is to make interactive banners where the users can also participate in some process and thus get engaged and, why not, follow the link the banner contains. Banners have two functions: Firstly they show some content, which in itself is an advertisement; secondly they can transfer the user to the desired destination, of course if the user clicks on the banner. And banners do want to be clicked. That’s why it was very customary for some banners in old times to contain a message like  Click me , or you can’t click me which thus psychologically affected the users
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What is Header bidding?

Header Bidding is a brand-new approach to  website advertising  that helps publishers choose the best price for available ad spaces through auction. Different demand sources that “compete” for the same inventory hold the auction. Introduction The usual ad server such as Google’s DoubleClick for Publishers selects its buyers based on the rankings through the sequence which is the “waterfall” problem that Header Bidding removes. When there is an available space on the publisher’s website, Google’s DoubleClick for Publishers offers the inventory to the direct-sold ads and if a place is still available, then it offers the inventory to the top-ranked ad exchange. Although the ranking is based on such factors as the quantity that a certain ad exchange buys, high rankings not always create the highest revenues. The publisher might not be aware of higher rates that the new supplies offer because of the “waterfall” effect. How does Header bidding help? Header Bidding allows several dem
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How to increase the speed of your ad loading?

If you want to have a better website and get more revenue it is important to speed up the ad placement. A faster site is the same as increasing ad revenue. That is why it is essential to speed up the ad placement. There are 5 easy and important ways how to increase the speed of your ad placement. Review Passback setup Lazy loading In-line CSS Compressing image sizes Responsive design Review Passback Setup Utilization of different kinds of passbacks is a quite common activity for many ads optimizers. But unfortunately, that usage has become a reason for something called “latency” and that in its places makes it hard for the people to view the ads. In order not to let something like this happen, you have to make sure that you do a checkup of your pass backs on a regular basis. By doing so you will be able to understand what kind of ad servers contribute to Latency. It would be even better if you changed to header bidding technique. Lazy Loading Lazy loading is something
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How to setup SDK Mediation in DFP

SDK mediation Mobile SDK mediation allows you to send impressions from mobile apps to ad networks via an ad network's' own SDK. The SDK mediation creative type in DFP allows publishers to specify an ordered list of ad networks to call. For each impression, the ad request goes to the ad networks in the specified order. If the current network times out or doesn't return an impression because of an error or an impression cannot be found, then the request moves on to the next network. This continues until the impression is filled, or the last network in the mediation chain is reached. Here’s the list of support Ad Network partners : Link For supported ad networks: The developer team should integrate the following into the app: Include the ad network SDK and adapter - Link Include the Google Mobile Ads SDK - Link - Link Setup the network configurations: For iOS - Link For Android - Link For Windows - no support For unsupported ad netwo
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DFP Mobile App Integration

DFP Mobile App Integration The SDK can be installed quickly and easily - Link for the checklist Integrating and setup the SDK for the app: Download the Google Mobile ads (GMA) SDK for Android or iOS . Use the Android or iOS quick start guides in the developer documentation to integrate the GMA SDK into your app. Depending on your ad strategy and inventory structure, you can request DFP ad units in various supported sizes and formats (e.g., banners, interstitials, and native). App developers can also see GMA API references with Google Play Services, code samples on the GitHub page , subscribe to the blog , follow the Google+ community , or ask questions on the forum .
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