If you want to have a better website and get more revenue it is important to speed up the ad placement. A faster site is the same as increasing ad revenue. That is why it is essential to speed up the ad placement.
There are 5 easy and important ways how to increase the speed of your ad placement.
Lazy loading is something that lets your ad placement appear on some parts of the website where the user is at one specific moment. All your advertisements will be loaded one at a time when you go down the site. That means that a footer advertisement will only be seen when you reach the end of that specific part of the website. Lazy loading is also known as Smart Loading. That smart loading is centered on the fact that ad viewability is at its top activity.
Build Lazy loading Ads (if you're using DFP), refer to this link
There are 5 easy and important ways how to increase the speed of your ad placement.
- Review Passback setup
- Lazy loading
- In-line CSS
- Compressing image sizes
- Responsive design
Review Passback Setup
Utilization of different kinds of passbacks is a quite common activity for many ads optimizers. But unfortunately, that usage has become a reason for something called “latency” and that in its places makes it hard for the people to view the ads. In order not to let something like this happen, you have to make sure that you do a checkup of your pass backs on a regular basis. By doing so you will be able to understand what kind of ad servers contribute to Latency. It would be even better if you changed to header bidding technique.
Lazy Loading
Lazy loading is something that lets your ad placement appear on some parts of the website where the user is at one specific moment. All your advertisements will be loaded one at a time when you go down the site. That means that a footer advertisement will only be seen when you reach the end of that specific part of the website. Lazy loading is also known as Smart Loading. That smart loading is centered on the fact that ad viewability is at its top activity.Build Lazy loading Ads (if you're using DFP), refer to this link
CSS Properties
All of the most successful practices of HTML are saying that creating an external CSS will be the best to create a wonderful content to code ration. But there is one thing. If you want to speed up the ad placement it would be better if you created a
in order to house the advertisements. You may split the Cascade Style Sheet by actually having a separate in-line CSS for ATF (above the fold) ad placement. After that hardcore your advertisement for it to start loading quicker.
Main reasons to go responsive:
Compressing Media file size
You should make them smaller. By doing that, you will be able to optimize them for the best and the quickest speed. For instance in all kinds of mobile websites it is better to keep all the elements smaller than one thousand to optimize the customer activity. There are different kinds of choices in all kinds of plug-ins and different applications that will actually let you make your picture size smaller.Responsive Design
Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation.Main reasons to go responsive:
- Mobile usage is on the rise
- Shopping on mobile devices is steadily growing
- Social media increases mobile visitors
- Responsive sites improve SEO rankings
- Responsive sites provide a better user experience
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