Banner ads are everywhere in the web. They can be of any size, form, intention and behavior. They can be irritating, funny, annoying and efficient: all depends on how you view them. One thing is certain that they are a part of multi million marketing games all around the world and they help generate income. Because of great competition banner ads nowadays must be very creative and interesting. The tendency currently is to make interactive banners where the users can also participate in some process and thus get engaged and, why not, follow the link the banner contains. Banners have two functions: Firstly they show some content, which in itself is an advertisement; secondly they can transfer the user to the desired destination, of course if the user clicks on the banner. And banners do want to be clicked. That’s why it was very customary for some banners in old times to contain a message like Click me , or you can’t click me which thus psychologically ...
Comments
Post a Comment